Think about achieving your biggest goals - the people around you can make all the difference between success and setback. This isn't just intuition; it's a proven leadership approach developed by David Novak during his journey from advertising executive to C-suite success.

During his tenure as chairman and CEO at Yum! Brands, David developed a transformative leadership program based on strategic communication principles he learned at the University of Missouri. His "Taking People with You" approach emphasized understanding and connecting with key stakeholders who could help achieve ambitious goals.

The foundation of this method lies in strategic insight - deeply understanding what others think and how they make decisions. By identifying and learning from those around him who would be key to achieving his goals, David built a leadership style that he eventually taught to thousands of managers worldwide.

Ready to map out your path to success and identify the people who will help you get there? Fill out the form below to learn how to use insights to build stronger connections and achieve your Single Biggest Thing.