Jesse Cole on Using Creativity to Get Attention

Photo of Jesse and Emily Cole

In this episode of David Novak’s podcast “How Leaders Lead”, David talks to Jesse Cole, owner of the Savannah Bananas exhibition baseball team. 

One of the biggest business challenges is getting people to pay attention to your product or service. It can be the best in the world, but if no one knows, quality doesn’t matter. 

Jesse is an expert at getting attention, and he knows how to turn it into lasting loyalty.

The Bananas are out to make baseball fun. They have a dancing umpired, they put pitchers on stilts, and they offer all-you-can eat concessions. And it’s working. They sell out every game and have more than 2 million followers on TikTok. Now Major League Baseball teams call Jesse to get tips on how to attract fans. 

In this episode, Jesse shares his strategies for earning the attention your organization deserves.

You’ll learn:

  • What to say to your team when big ideas don’t work. 
  • A strategy to inject fresh ideas into your organization.
  • Why it’s OK to be misunderstood, and how to cope when it gets hard.
  • How to shift your focus from getting customers to getting fans.

Listen to the podcast